Coach Supervision


Coach supervision is for coaches who value a professional approach, accountability and the safety of both themselves and their clients. Supervision is widely recommended as best practice for coaches as part of the professional development journey.

Supervision counts for credentialed coaches’ continuing coach education or professional development needs with many coaching bodies, like ICF – the International Coach Federation.

For established coaches, supervision develops your relational and coaching skill set. Surprisingly many experienced coaches do not know what they do not know about their own bad habits, because they have not reflected on these with external support and challenge.

As a trained supervisor I work with you in an accepting and explorative way to recognise where you get in the way of yourself, with challenging clients and practice, so that you feel more grounded, can make more sense of what is going on and be more effective for your clients and business.

Managing complexity in an organisational coaching setting can be particularly difficult. I am trained in helping coaches make sense of these situations and designing ethical and safe responses relevant to client and organisational needs.

Visit here for information on supervision for organisational, leadership and executive coaches.

If you are a coach just starting your own practice, supervision is useful in boosting confidence and developing your own strong style and identity in working with clients. Starting a practice poses a number of challenges, from learning the ins and outs of managing the technical aspects of your business to gaining experience with a growing variety of clients who may not be familiar with coaching yet.


Simply put supervision is about recognising how you approach your practice and engagement with clients. It is about understanding your strengths with deeper insight, so you can use them consciously and with intent as needed. You will also be able to recognise patterns that emerge in the challenges you experience with your clients and management of your practise as a business. This helps you avoid repeat difficulties whilst increasing your effectiveness as a practitioner.


Here are a few things to consider when deciding which supervisor to work with

  • Trained coach supervisor vs experienced coach/coaching the coach. Supervision is a specialised practice, with some similarities to coaching but distinct from it in significant ways. Self-appointed supervisors will not have knowledge of or experience in working with inter and intra-psychic dynamics.
  • Coach supervisor vs academic/course supervisor. Behavioural standards are appropriately emphasised in initial coach training. Supervision however widens the scope to the nature and features of relationship. The content and mode of engagement in supervision are distinct from those in coach training.
  • Coach supervision vs practice analysis. Supervision brings meaningful insight into the coach’s inner experience in relationships with their clients and practice (the learning is about the WHO). Practice analysis leans towards a transactional review of the coach’s behaviours in practice (the learning is about the WHAT).
  • Experience as a coach supervisor vs academic knowledge on supervision. Academically-oriented supervision tends towards practice analysis, shorter timed sessions, large numbers of group participants and an instructive approach. What you will gain in knowledge of “the what”, you will lose in understanding of yourself, “the who”.
  • Walking the talk (self discovery vs lecturing). There is a natural expectation for supervision to be instructive, with many ‘supervisors’ practicing this way by default. Valuable supervision models authentic and transformative relationships, in which deep learning happens co-creatively.

The work I do in supervision goes beyond using cogitive skills as a means of problem-solving. You can expect to experience a paradigm shift in the way you think but also your being: how you feel, your energy, your behaviour and your engagement with clients and your practice. The outcomes of supervision with me are whole-person focused and sustainable.

Having shifted into the space of working with people from an entirely different career, I have first-hand experience with the challenges that come along with starting and running a business.

In addition to case supervision I can guide you to a number of technical solutions and tools that not only make running your business easier but save you time as well.

If you would like to learn more about how we can work together, please use the booking facility at the bottom of this page or contact form on the home page.

Jens Kleis Frederiksen
JKF Coaching
Executive Coach

Alex has been supervising me for quite a long time, during which he has become an integral and highly valued contributor to my continuous learning and development. Despite the considerable distance between South Africa and Switzerland, I chose Alex as my supervisor because of his remarkably solid academic foundation, strong coaching experience and his straight forward, friendly and results-oriented approach. Coaching supervision is so much more than a tick-box compliance exercise and I cherish my sessions with Alex as opportunities to reflect, challenge my assumptions and design actionable outcomes. I recommend Alex to any professional coach looking for a top-tier, committed and highly competent supervisor.

Karolyne Williams
South African College of Applied Psychology
Head of Strategic Innovation at SACAP (The South African College of Applied Psychology) & CEO Coach

Alex is an insightful and supportive supervisor. I’ve very much enjoyed working with him as he gently asks thought provoking questions to help me reflect on my coaching practice. Alex adds value to enhance coaching mastery!

Angelina Yonekura
Success | Development | Leadership Coach ⚬ First-Gen Graduate ⚬ Addictions Counselor ⚬ US & South Africa

Alex is beyond amazing when it comes to really connecting to the core motivation and challenges I have experienced as a coach. I respect his professionalism and keeping me aligned with ICF core competencies. He goes deep, but carries the conversation with empathy and genuine motivation in helping me find my strengths and desire to continually grow and find what style and methods work for me. Alex has been one of the most significant influences in my coaching journey with SACAP and I appreciate the work he has done to help me maximize my abilities, and compassion to understand the human side of the trials and successes in personal and professional development.


Althea Banda-Hansmann
Founding Director, Transformation Coach, Consultant and Facilitator

I left each group supervision session with Alex being expanded by his role modelling coaching supervision. My horizons were broadened by the individual learning and edge work of participant coaches, by the collective group learning and the sense of community that developed. A warm smile crosses my face, as I recall the clarity of intention and skill with which Alex fostered the coaching supervision environment by using creative structure. He is skilled at applying both supervision and Transactional Analysis theory to help coaches grow in their practice, in themselves as well as areas of vulnerability. I experienced Alex as grounded in his coaching supervision approach and resourceful in sharing knowledge, tools, observations and reading material for growth.


Kathy Lewis
Leadership / Management Coach, Facilitator & Consultant

I grew in a number of ways through working with Alex as my coaching supervisor. His gently challenging attention kept me focused when I digressed. He is a master of asking questions that nudge (and sometime necessarily push) one forward and I learned a lot from listening to him question fellow coaches in the supervision group as well as from the results I derived from his questioning me. His approach of supervising in groups increased the scope and depth of learning. His broad theoretical knowledge expanded my coaching repertoire and his careful attention to detail and the bigger picture contributed significantly to my unfolding professional development.

Gaby Leone
Goal and Purpose Coach: Free To Fly Life Coaching

I found my supervision interaction with Alex very useful. Through incisive questions and focussed listening, he helped me gain valuable insights into myself as coach.


I work with my clients through encrypted online video calling. This provides convenience, saves resources, time and allows global connection with the ease of a click. 

I supervise coaches one-to-one ad-hoc or monthly. For coaches wanting to learn in community with others, I host supervision groups in monthly sessions over 6-month contracts. Some coaches prefer to start with some insight into themselves using a tool called TIFF (Temple Index of Functional Fluency). For more information on TIFF, click here.

Individual supervision

My supervision rate is based on the average of what you charge your own clients per hour. I have a base rate that varies from country to country as I work with coaches across the globe.

Group supervision

South Africa: R750 per 2-hour supervision session

Global: minimum US$150 per 2-hour supervision session (variable based on your country and practice)

For information on pricing visit Pricing


In coach supervision you can expect to resolve the challenges you experience with clients and in managing your practice. I supervise professional coaches both new to the field and experienced, whether working with individuals or groups, or at executive level in organisations.

I am passionate about helping coaches to grow their online and face to face businesses. In addition to supervision, I share a number of business tools and best practices to help coaches enhance their approach to their practice and engagement with clients.


I was trained as a supervisor by Coaching Development Ltd. I supervise using a co-creative and appreciative approach, aligned with supervision’s core of psychological mindedness. I use transactional analysis as a framework to help explore experiences and relationships. I maintain professional practice by working with my own supervisor and other continuous professional development training.


As a practitioner working within the field of personal and professional development with other human beings, you will always be one element of the dynamic in these relationships.

Whether working with individuals or the more intricate environments of organisations, the nature of these relationships can present ethical dilemmas, personal triggers and complexity. Often dynamics emerge between the coach and the client, outside of the coach’s direct awareness. Within supervision we will together recognise where you are effectively managing these issues, so that you can build those skills with more intent, as well as where you are getting stuck in the issues, so that you can respond effectively, safely and ethically.