Coaching for Business


Businesses face par-for-the-course external challenges, and they also experience internal difficulties which emerge from human nature and the forces that play out in groups. Organizational culture, relationships, communication styles, individual personalities, group behaviour and many other dynamics pose as hurdles on the path to productivity and success.

Business coaching is a highly impactful solution for companies because it is effective across all levels of company structure, and it is as responsive to the business as it would be to the individual.

In many cases businesses find themselves unable to resolve a challenge specifically because of existing systems in place, or how the organisational culture has developed over time, or the nature of the challenge being something outside of the business’ experience. The coaching approach is to see these as developmental opportunities which can be practically and healthily transformed.

Business coaching is developmental, not remedial. Yet there is still a place for coaching when specific challenges have been identified. More often than not businesses recognise that there is some form of challenge and wisely use coaching in response.


Through coaching key individuals and teams in a business, personnel-

  • quickly learn to value personal accountability
  • own their responsibility
  • buy into internal systems and processes because they believe in them
  • employ creative problem solving approaches
  • engage in effective communication and relationships and,
  • most importantly, sustain the specific changes needed by the business

Business coaching benefits the organisation as a whole, by increasing the effectiveness of both individuals and their teams. Engaging key individuals (C-Suite and HR) optimises the strategic impact of the coaching work.

By helping strategic decision-makers optimise their self-management and response to challenges while managing the business, coaching ensures peak leadership performance especially in difficult times.


When it comes to “soft skills”, one size-fits-all solutions do not work for businesses or people. As every business has unique needs, we identify and plan together the most suitable coaching strategy, through consultation with key personnel, gaining insight and buy-in from a sufficiently broad exploration of relevant issues.


There is no off-the-shelf coaching program suiting the needs of every business, and so a consulting process is crucial to co-create adequate strategies for each business’s unique scenario and desired outcomes.

In order to map out the coaching strategy, I consult with carefully chosen personnel within the business. It is important that a sufficiently wide scope of relevant personnel are part of this consultation, leveraging diverse perspectives, expertise, and experiences and identifying important elements of the organisational environment. This process alone offers new and deep insight into aspects of the business which may have been taken for granted or overlooked.

Information emerging from this part of the process is then used in planning the interventions to be employed strategically. 

This active strategy is then measured over time in a finite and planned process to ensure the business’ needs and outcomes have been satisfied. 


Organisational development tools are used with small or large groups which can span the whole company. My work is informed by proven modalities, primarily appreciative inquiry and transactional analysis. 

Appreciative Inquiry

Appreciative inquiry is a creative organisational development process designed to inspire people and teams to resolve challenges in a future-focused and collaborative way. The process simultaneously creates a collaborative spirit and the processes required for teams of any size to reach their goals. The process powerfully engages collaboration within and between teams. Appreciative ienquiry work, once complete, can be supported by follow-up coaching.

Transactional analysis

Transactional analysis (TA) is a social psychology which helps people and businesses understand communication, relationships and experiences in a variety of intuitive ways. It provides both the understanding and resolution of many challenges encountered wherever people work and live. TA can be used in consultation conversations with business leaders, it can be delivered in workshops as part of a larger strategy, and is tailor-made to the company’s needs, and the situations which personnel encounter. A good practice is for personnel to be supported by follow-up coaching after a TA workshop.

The specific modalities, approach and activities are determined after consultation with key personnel.

My experience and work with clients

If you would like to read more about my clients’ experiences of my work, my personal journey and credentials visit the About Me page.


My consultation and coaching fees are tiered in relation to organisational position and the structure of the service.

I approach my service fees with the philosophy of co-creating the coaching agreement. As such coaching fees may differ from country to country and business to business based on their circumstances, desired outcomes and timelines. Please use the contact form on my home page to ask for a consultation to quote.


We can’t afford it

In difficult times, the “luxuries” are the first to get axed, and often professional and personal development are included here. Imagine an individual experiencing the same or greater demand on their physical performance. while ill. Just as it would be a bad idea to eat unhealthily or neglect one’s body and mind in these circumstances, so it would be for organisations to neglect their personnel and teams.


This is potentially one of the most important aspects of the work I do. Together we map out the scope and expectations around confidentiality so that you are 100% sure of how information is handled, ethically and professionally,