Pricing

Pricing in the coaching industry ranges from taboo to hot topic. Let’s unpack it, simply and directly.

I base my pricing on

  • values
  • personal philosophy
  • markets and economies
Values

Equality of opportunity- my supervision and mentor coaching rates are paired with your own rates. This makes my work available to coaches with both new and developed practices.

personal philosophy

There will be mutual benefit in the relationship (one person does not lose so the other can win, no unfair pricing).

Valid consideration. I subscribe to this transactional analysis concept authored by Claude Steiner. The right pricing agreement results in both parties feeling satisfied.

markets and economies

Different markets and economies have unique buying powers- a universal rate would either disadvantage a group of people or one party to the relationship.

HOW it works in practice

Considering and agreeing on our combined values, philosophies and models, requires a one on one conversation. This also gives you the opportunity to ask questions, resolve concerns and explore the scope of our work together.

Set up an online meeting for this on the page of the service you are looking for.

Online Supervision Group

Supervision for Executive, Leadership and Organisational Coaches

Coach Supervision

Mentor Coaching

My Clients’ Experiences with Me

Jens
Jens Kleis Frederiksen
JKF Coaching
Executive Coach

Alex has been supervising me for quite a long time, during which he has become an integral and highly valued contributor to my continuous learning and development. Despite the considerable distance between South Africa and Switzerland, I chose Alex as my supervisor because of his remarkably solid academic foundation, strong coaching experience and his straight forward, friendly and results-oriented approach. Coaching supervision is so much more than a tick-box compliance exercise and I cherish my sessions with Alex as opportunities to reflect, challenge my assumptions and design actionable outcomes. I recommend Alex to any professional coach looking for a top-tier, committed and highly competent supervisor.

Karolyne
Karolyne Williams
South African College of Applied Psychology
Head of Strategic Innovation at SACAP (The South African College of Applied Psychology) & CEO Coach

Alex is an insightful and supportive supervisor. I’ve very much enjoyed working with him as he gently asks thought provoking questions to help me reflect on my coaching practice. Alex adds value to enhance coaching mastery!

Angelina
Angelina Yonekura
Success | Development | Leadership Coach ⚬ First-Gen Graduate ⚬ Addictions Counselor ⚬ US & South Africa

Alex is beyond amazing when it comes to really connecting to the core motivation and challenges I have experienced as a coach. I respect his professionalism and keeping me aligned with ICF core competencies. He goes deep, but carries the conversation with empathy and genuine motivation in helping me find my strengths and desire to continually grow and find what style and methods work for me. Alex has been one of the most significant influences in my coaching journey with SACAP and I appreciate the work he has done to help me maximize my abilities, and compassion to understand the human side of the trials and successes in personal and professional development.

 

Althea
Althea Banda-Hansmann
Founding Director, Transformation Coach, Consultant and Facilitator

I left each group supervision session with Alex being expanded by his role modelling coaching supervision. My horizons were broadened by the individual learning and edge work of participant coaches, by the collective group learning and the sense of community that developed. A warm smile crosses my face, as I recall the clarity of intention and skill with which Alex fostered the coaching supervision environment by using creative structure. He is skilled at applying both supervision and Transactional Analysis theory to help coaches grow in their practice, in themselves as well as areas of vulnerability. I experienced Alex as grounded in his coaching supervision approach and resourceful in sharing knowledge, tools, observations and reading material for growth.

 

Kathy
Kathy Lewis
Leadership / Management Coach, Facilitator & Consultant

I grew in a number of ways through working with Alex as my coaching supervisor. His gently challenging attention kept me focused when I digressed. He is a master of asking questions that nudge (and sometime necessarily push) one forward and I learned a lot from listening to him question fellow coaches in the supervision group as well as from the results I derived from his questioning me. His approach of supervising in groups increased the scope and depth of learning. His broad theoretical knowledge expanded my coaching repertoire and his careful attention to detail and the bigger picture contributed significantly to my unfolding professional development.

Gaby
Gaby Leone
Goal and Purpose Coach: Free To Fly Life Coaching

I found my supervision interaction with Alex very useful. Through incisive questions and focussed listening, he helped me gain valuable insights into myself as coach.

Nkulu
Nkulu Madonko
Common Good
CEO

Alex has been a consummate professional in his Supervision of my Coach learning journey whilst completing my SACAP Post Grad Diploma in Coaching Internship. Alex provided me with relevant and informative reflection, and oversight of my coaching as practice. He attentively focused on: 1) my growth & development as a coach – enhancing my competence as a practitioner; 2) carefully supported and nurtured my role of coach as a person – deepening my confidence and self-belief of who I am as a coach; and 3) skilfully displayed what it means to be a professional coach – providing me a lived experience of integrity and collaboration in the way in which he supported our reflective dialogue. It has been an absolute privilege partnering and collaborating with Alex!

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Stephen Beukes
Stephen Beukes (Pty) Ltd
Professional Life Coach

I place great value on the contribution that the supervision work I do with Alex has made (and continues to make) to my coaching practice. His gently rigorous way of being has helped me negotiate tricky coaching challenges, develop practices that take care of myself and supported me to clarify the sort of coach I wish to be. I cannot recommend him highly enough.

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David Kossew
Software Architect and Leadership & Team Coach (ICF - ACC, ORSC)

Alex has been my supervisor since my business coaching internship in 2018. I have taken many varied and different things into supervision with Alex, from referrals, to incorporating assessments into my coaching practice, to conflicts of interest, and even team coaching with a co-coach.

I find Alex to be extremely knowledgeable, especially when it comes to Transactional Analysis (TA), the “7-eyed model of supervision” and other theory he draws from in the moment. Everything I’ve brought into supervision, we have looked at through the lens of one of these frameworks, and every time I’ve come away with more insight and awareness of what I am responsible for in these coaching relationship systems.

A supervision session feels challenging, insightful and highly rewarding, as long as you work for it and are willing to be honest with yourself in terms of thoughts, feelings, judgments and decisions.