Mentor Coaching


If you are a coach seeking to achieve initial credentialing or renewal with the ICF, I offer one-to-one and group mentor coaching programmes to support you in your journey.

What is Mentor Coaching

Mentor coaching, distinct from supervision, focuses on the coaching competencies or behavioral standards as outlined by the International Coaching Federation (ICF). These core competencies are used to determine that a practitioner is engaging in coaching, as opposed to other modalities, and to measure one’s proficiency as a coach.

My Approach to Mentor Coaching

I view mentor coaching not as a tick-the-box formality, nor as training coaches to pass an assessment. My approach to mentor coaching goes beyond simply learning and demonstrating competencies.

I believe that working holistically with the competencies, their philosophies and with the coach as person, yields deeper learning, sustained change, and insightful practice. When working with coaches on the ICF core competencies, we focus on a wider scope than just cognitive understanding of the competencies and behaviors. My work brings a shift in being, as well as intuitive and intimate knowledge of the core competencies, resulting in increased confidence, understanding, and mastery.

THE VALUE of Regular Mentor Coaching

To maintain a healthy practice, I recommend regular mentor coaching sessions throughout one’s credential validity period, akin to a regular personal hygiene practice. My passion is to support coaches who make use of continuous mentor coaching to support their skills development.

Outcomes from



your coaching style in relation to the competencies

how to demonstrate the competencies for ACC and PCC


a wider scope of approaches and techniques

in community with others

Map Out

your credentialing path

your developmental areas


confidence in your skills

a more diverse coaching toolkit

Support Guide Available

If you find yourself in a bind and need help planning out your mentor coaching experience, feel free to download my mentor coaching support guide. The download is obligation-free and requires no sign-up.

Mentor Coaching Preparation, Support and FAQ GUIDE
Preparing for the ICF Mentor Coaching Journey
Which path to take
What to expect from your mentor coach and the work
Selecting Clients
General considerations
Which clients to work with
Paid or unpaid coaching?
Length of coaching and number of sessions
Confidentiality considerations specific to mentor coaching
Setting up work with a selection of clients
Doing the Mentor Coaching Work
Selecting recordings
Competencies or Markers?
Which competencies do I focus on?
The differences between what you can expect to get from individual and group mentor coaching
Click here to view the mentor coaching guide
No signup required
If you like it, feel free to reach out

About Me

I have a PCC credential with the International Coach Federation, EIA Senior Practitioner and ESIA with EMCC. I have over a decade of experience mentoring on ICF-accredited programs, and I am a certified coach supervisor. I support coaches to use the coaching competencies naturally, while being responsive to their clients.

I believe the value of coaching comes from high quality relationship, trust, deep insight, and personal transformation. The most appropriate action for the client emerges from their experience of this. While mentor coaching is primarily focused on coaches’ use of the core competencies, I may offer insightful considerations from transactional analysis theory and Gestalt into the work where appropriate.

I work with coaches pursuing or holding an ACC or PCC credential with ICF.

My Clients’ Experiences with Me

Jens Kleis Frederiksen
JKF Coaching
Executive Coach

Alex has been supervising me for quite a long time, during which he has become an integral and highly valued contributor to my continuous learning and development. Despite the considerable distance between South Africa and Switzerland, I chose Alex as my supervisor because of his remarkably solid academic foundation, strong coaching experience and his straight forward, friendly and results-oriented approach. Coaching supervision is so much more than a tick-box compliance exercise and I cherish my sessions with Alex as opportunities to reflect, challenge my assumptions and design actionable outcomes. I recommend Alex to any professional coach looking for a top-tier, committed and highly competent supervisor.

Karolyne Williams
South African College of Applied Psychology
Head of Strategic Innovation at SACAP (The South African College of Applied Psychology) & CEO Coach

Alex is an insightful and supportive supervisor. I’ve very much enjoyed working with him as he gently asks thought provoking questions to help me reflect on my coaching practice. Alex adds value to enhance coaching mastery!

Angelina Yonekura
Success | Development | Leadership Coach ⚬ First-Gen Graduate ⚬ Addictions Counselor ⚬ US & South Africa

Alex is beyond amazing when it comes to really connecting to the core motivation and challenges I have experienced as a coach. I respect his professionalism and keeping me aligned with ICF core competencies. He goes deep, but carries the conversation with empathy and genuine motivation in helping me find my strengths and desire to continually grow and find what style and methods work for me. Alex has been one of the most significant influences in my coaching journey with SACAP and I appreciate the work he has done to help me maximize my abilities, and compassion to understand the human side of the trials and successes in personal and professional development.


Althea Banda-Hansmann
Founding Director, Transformation Coach, Consultant and Facilitator

I left each group supervision session with Alex being expanded by his role modelling coaching supervision. My horizons were broadened by the individual learning and edge work of participant coaches, by the collective group learning and the sense of community that developed. A warm smile crosses my face, as I recall the clarity of intention and skill with which Alex fostered the coaching supervision environment by using creative structure. He is skilled at applying both supervision and Transactional Analysis theory to help coaches grow in their practice, in themselves as well as areas of vulnerability. I experienced Alex as grounded in his coaching supervision approach and resourceful in sharing knowledge, tools, observations and reading material for growth.

Kathy Lewis
Leadership / Management Coach, Facilitator & Consultant

I grew in a number of ways through working with Alex as my coaching supervisor. His gently challenging attention kept me focused when I digressed. He is a master of asking questions that nudge (and sometime necessarily push) one forward and I learned a lot from listening to him question fellow coaches in the supervision group as well as from the results I derived from his questioning me. His approach of supervising in groups increased the scope and depth of learning. His broad theoretical knowledge expanded my coaching repertoire and his careful attention to detail and the bigger picture contributed significantly to my unfolding professional development.

Gaby Leone
Goal and Purpose Coach: Free To Fly Life Coaching

I found my supervision interaction with Alex very useful. Through incisive questions and focussed listening, he helped me gain valuable insights into myself as coach.

Nkulu Madonko
Common Good

Alex has been a consummate professional in his Supervision of my Coach learning journey whilst completing my SACAP Post Grad Diploma in Coaching Internship. Alex provided me with relevant and informative reflection, and oversight of my coaching as practice. He attentively focused on: 1) my growth & development as a coach – enhancing my competence as a practitioner; 2) carefully supported and nurtured my role of coach as a person – deepening my confidence and self-belief of who I am as a coach; and 3) skilfully displayed what it means to be a professional coach – providing me a lived experience of integrity and collaboration in the way in which he supported our reflective dialogue. It has been an absolute privilege partnering and collaborating with Alex!

Stephen Beukes
Stephen Beukes (Pty) Ltd
Professional Life Coach

I place great value on the contribution that the supervision work I do with Alex has made (and continues to make) to my coaching practice. His gently rigorous way of being has helped me negotiate tricky coaching challenges, develop practices that take care of myself and supported me to clarify the sort of coach I wish to be. I cannot recommend him highly enough.

David Kossew
Software Architect and Leadership & Team Coach (ICF - ACC, ORSC)

Alex has been my supervisor since my business coaching internship in 2018. I have taken many varied and different things into supervision with Alex, from referrals, to incorporating assessments into my coaching practice, to conflicts of interest, and even team coaching with a co-coach.

I find Alex to be extremely knowledgeable, especially when it comes to Transactional Analysis (TA), the “7-eyed model of supervision” and other theory he draws from in the moment. Everything I’ve brought into supervision, we have looked at through the lens of one of these frameworks, and every time I’ve come away with more insight and awareness of what I am responsible for in these coaching relationship systems.

A supervision session feels challenging, insightful and highly rewarding, as long as you work for it and are willing to be honest with yourself in terms of thoughts, feelings, judgments and decisions.

what is on offer?

I offer an intensive complete mentor coaching package, from which you can claim the full 10 hour mentor coaching requirement.

For coaches who have completed some mentor coaching already, I also offer group-only work and individual-only work. Contact me for pricing.

The mentor coaching intensive works like this:

  • Group sessions involve an observed coaching circle followed by feedback on each coach’s use of the ICF competencies at the level they are looking to certify.
  • 3 group sessions afford the maximum 7 group hour allowance.
  • Individual sessions are 60 minutes long. The feedback can be on a client recording or work with a colleague from the group.
  • You schedule the individual sessions as suits your needs. Ensure the mentor coaching spans at least 3 months as per ICF requirement.
  • The mentor coaching complete programmes include an additional 3 hours of preparation and support contact. This includes
    • an initial one-on-one meeting with you to determine your needs, paths to credentialing, requirements, and mutual fit. 1 hour. My experience is that a conversation clarifying what each person’s situation is and exact needs are, is crucial. We resolve any questions, areas of confusion on the process/requirements. This brings confidence in the path forward.
    • contracting with the group to cover Q&A on credentialing, service scope, group working agreement, process requirements. I will share tips, resources and best practices with you, on choosing your clients and contracting with them, creating recordings and transcripts. 1 hour. These questions always emerge in the work, and setting aside specific time for these ensure the focused mentor coaching time is not compromised, while abiding by ICF requirements for logging mentor coaching hours.
    • personal support- managing self, process concerns (confidence and competence), further Q&A, managing challenges, email support. 1 hour.

I offer a discount on full mentor coaching packages (7 group + 3 individual hours) for coaches in regular supervision with me. For information on this visit Pricing


In alignment with ICF requirements, my mentor coaching is a reflection on and learning from recorded or observed sessions.

The basic requirement for an initial credential or renewal is 10 hours of mentor coaching (max 7 group, min 3 individual).

The mentor coaching must take place over a minimum period of three months.

Take the Next Step with Me

If you would like to know more about how I work as a mentor coach and how my process supports authentic learning, I invite you to book a cost-free discovery session with me below.


Why are the sessions and hours structured in this way?

From experience, the need always arises for additional time on 1-1 and group conversations specifically on the credentialling process requirements, mentor coaching vs supervision themes, and expectations from mentor coaching. Time spent on these topics is not counted by ICF as mentor coaching, but is very necessary to credential confidently.

Do I have to complete all 10 hours with you?

No. If you need individual mentor coaching we can still work together. The terms of this service will be co-created.

Groups take considerable effort to create and arrange, and as it is likely most group members will need the full complement of group hours, these cannot be scheduled ad hoc. If you know of colleagues who need the same amount of group hours as you (if you need less than 7), it may be possible to do this work together. It is however likely that completing your required hours as individual mentor coaching will be most feasible.

Will the mentor coaching hours I do with you count for my ICF credential?

Yes. I have a current PCC credential with ICF. I can provide mentor coaching for coaches seeking ACC and PCC credentials with ICF. I will confirm the hours of mentor coaching we have done together when ICF asks for this after your submission.

When should I start with mentor coaching?

I encourage coaches to spread their mentor coaching out over time, as part of a continuous professional development practice. The philosophy behind this is the same one would apply to one’s health, where last minute quick-fixes are seldom effective, wise, or in a coaching context- ethical. If you are rushing to fit in your required mentor coaching hours in the minimum 3 months before a due date, I encourage you to first seek supervision on your practice before embarking on a credentialling journey.

What should I expect in the mentor coaching feedback?

While mentor coaching is a feedback process, we engage in dialogue and sharing of ideas throughout. As a reference we both use the ICF Minimum Skills Requirement, core competencies or PCC markers, depending on the level of credential you are working towards.

  • I offer you my observations of how you used the core competencies in your coaching session.
  • I offer you my observations of where you demonstrated something not aligned with the core competencies in your coaching session.
  • We dialogue in a creative process about further opportunities to include or deepen your use of the core competencies in your coaching session.
  • We dialogue about your understanding of specific core competencies of interest.