Mentor Coaching

If you are a coach looking to achieve an initial credential or renewal with the ICF, I provide the required one-to-one and group mentor coaching.

About the Experience

Mentor coaching is distinct from supervision, in that it is focused on the coaching competencies or behavioural standards. Additionally, working with the whole of the person yields deeper learning, sustained change and insightful practice. When I work with coaches on the coaching core competencies, we focus together on a wider scope than just a cognitive understanding of the competencies and behaviours. My work brings a shift in being, as well as knowledge of the core competencies. You will gain confidence, understanding and skill.

A healthy practice is to make use of mentor coaching regularly enough, that no major changes are needed by the time you are ready to submit a credential application. Think of it as brushing your teeth every day, instead of only when you visit the dentist!

Outcomes from



your coaching style in relation to the competencies

how to demonstrate the competencies for ACC and PCC


a wider scope of approaches and techniques

in community with others

Map Out

your credentialing path

your developmental areas


confidence in your skills

a more diverse coaching toolkit

About Me

I have a PCC credential with the International Coach Federation, over a decade of experience mentoring on an ICF-accredited ACSTH program, and I am a certified coach supervisor. I am intimately familiar with the old and new coaching competencies. I work with coaches pursuing or holding an ACC or PCC credential with ICF.

My clients find my mentoring clear, easily understandable and comprehensive.

My Clients’ Experiences with Me

Jens Kleis Frederiksen
JKF Coaching
Executive Coach

Alex has been supervising me for quite a long time, during which he has become an integral and highly valued contributor to my continuous learning and development. Despite the considerable distance between South Africa and Switzerland, I chose Alex as my supervisor because of his remarkably solid academic foundation, strong coaching experience and his straight forward, friendly and results-oriented approach. Coaching supervision is so much more than a tick-box compliance exercise and I cherish my sessions with Alex as opportunities to reflect, challenge my assumptions and design actionable outcomes. I recommend Alex to any professional coach looking for a top-tier, committed and highly competent supervisor.

Karolyne Williams
South African College of Applied Psychology
Head of Strategic Innovation at SACAP (The South African College of Applied Psychology) & CEO Coach

Alex is an insightful and supportive supervisor. I’ve very much enjoyed working with him as he gently asks thought provoking questions to help me reflect on my coaching practice. Alex adds value to enhance coaching mastery!

Angelina Yonekura
Success | Development | Leadership Coach ⚬ First-Gen Graduate ⚬ Addictions Counselor ⚬ US & South Africa

Alex is beyond amazing when it comes to really connecting to the core motivation and challenges I have experienced as a coach. I respect his professionalism and keeping me aligned with ICF core competencies. He goes deep, but carries the conversation with empathy and genuine motivation in helping me find my strengths and desire to continually grow and find what style and methods work for me. Alex has been one of the most significant influences in my coaching journey with SACAP and I appreciate the work he has done to help me maximize my abilities, and compassion to understand the human side of the trials and successes in personal and professional development.


Althea Banda-Hansmann
Founding Director, Transformation Coach, Consultant and Facilitator

I left each group supervision session with Alex being expanded by his role modelling coaching supervision. My horizons were broadened by the individual learning and edge work of participant coaches, by the collective group learning and the sense of community that developed. A warm smile crosses my face, as I recall the clarity of intention and skill with which Alex fostered the coaching supervision environment by using creative structure. He is skilled at applying both supervision and Transactional Analysis theory to help coaches grow in their practice, in themselves as well as areas of vulnerability. I experienced Alex as grounded in his coaching supervision approach and resourceful in sharing knowledge, tools, observations and reading material for growth.


Kathy Lewis
Leadership / Management Coach, Facilitator & Consultant

I grew in a number of ways through working with Alex as my coaching supervisor. His gently challenging attention kept me focused when I digressed. He is a master of asking questions that nudge (and sometime necessarily push) one forward and I learned a lot from listening to him question fellow coaches in the supervision group as well as from the results I derived from his questioning me. His approach of supervising in groups increased the scope and depth of learning. His broad theoretical knowledge expanded my coaching repertoire and his careful attention to detail and the bigger picture contributed significantly to my unfolding professional development.

Gaby Leone
Goal and Purpose Coach: Free To Fly Life Coaching

I found my supervision interaction with Alex very useful. Through incisive questions and focussed listening, he helped me gain valuable insights into myself as coach.

Nkulu Madonko
Common Good

Alex has been a consummate professional in his Supervision of my Coach learning journey whilst completing my SACAP Post Grad Diploma in Coaching Internship. Alex provided me with relevant and informative reflection, and oversight of my coaching as practice. He attentively focused on: 1) my growth & development as a coach – enhancing my competence as a practitioner; 2) carefully supported and nurtured my role of coach as a person – deepening my confidence and self-belief of who I am as a coach; and 3) skilfully displayed what it means to be a professional coach – providing me a lived experience of integrity and collaboration in the way in which he supported our reflective dialogue. It has been an absolute privilege partnering and collaborating with Alex!

Stephen Beukes
Stephen Beukes (Pty) Ltd
Professional Life Coach

I place great value on the contribution that the supervision work I do with Alex has made (and continues to make) to my coaching practice. His gently rigorous way of being has helped me negotiate tricky coaching challenges, develop practices that take care of myself and supported me to clarify the sort of coach I wish to be. I cannot recommend him highly enough.

David Kossew
Software Architect and Leadership & Team Coach (ICF - ACC, ORSC)

Alex has been my supervisor since my business coaching internship in 2018. I have taken many varied and different things into supervision with Alex, from referrals, to incorporating assessments into my coaching practice, to conflicts of interest, and even team coaching with a co-coach.

I find Alex to be extremely knowledgeable, especially when it comes to Transactional Analysis (TA), the “7-eyed model of supervision” and other theory he draws from in the moment. Everything I’ve brought into supervision, we have looked at through the lens of one of these frameworks, and every time I’ve come away with more insight and awareness of what I am responsible for in these coaching relationship systems.

A supervision session feels challenging, insightful and highly rewarding, as long as you work for it and are willing to be honest with yourself in terms of thoughts, feelings, judgments and decisions.

Mentor Coaching Preparation, Support and FAQ Booklet
Preparing for the ICF Mentor Coaching Journey
Which path to take
What to expect from your mentor coach and the work
Selecting Clients
General considerations
Which clients to work with
Paid or unpaid coaching?
Length of coaching and number of sessions
Confidentiality considerations specific to mentor coaching
Setting up work with a selection of clients
Doing the Mentor Coaching Work
Selecting recordings
Competencies or Markers?
Which competencies do I focus on?
The differences between what you can expect to get from individual and group mentor coaching
Click here to download the booklet
No signup required
If you like it, feel free to reach out

Rates and structure

  • Individual sessions are 60 minutes long. 3 sessions.
  • Groups are 90 minutes long, closed, and run for 5 sessions. 7.5 hours.
  • A maximum of 3 participants per group ensures quality of learning.
  • For ACC* cost for a complete programme is US$845 for international coaches, and R6500 for South African coaches.
  • For PCC* cost for a complete programme is US$1300 for international coaches, and R10 000 for South African coaches.
  • *ACC and PCC mentor coaching includes an additional 3 hours of preparation and support calls.
    • an initial one-on-one meeting with you to determine your needs, path to credentialing, and mutual fit. 1 hour.
    • contracting with the group to cover Q&A on credentialing, service scope, group working agreement, process requirements. I will share tips, resources and best practices with you, on choosing your clients and contracting with them, creating recordings and transcripts. 1 hour.
    • group personal support- managing self, process concerns (confidence and competence), further Q&A, managing challenges, limited email support. 1 hour.
  • Concessions for coaches in supervision with me.
  • For information on pricing visit Pricing
How it Works


In alignment with ICF requirements, my mentor coaching is a reflection on and learning from recorded sessions.

The basic requirement for an initial credential or renewal is 10 hours of mentor coaching (max 7 group, min 3 individual).

The mentor coaching must take place over a minimum period of three months.

Take the Next Step with Me

  1. We have a conversation where I will share tips, resources and best practices with you, on choosing your clients and contracting with them, creating recordings and transcripts.
  2. Source a selection of clients to work with for the recorded sessions and contract appropriately.
  3. Start the recorded sessions with your clients.
    1. For individual mentor coaching, record a 30-60 minute session.
    2. For group mentor coaching, record a full session, though we will only work with a shorter excerpt. Choose an excerpt which contains the competencies/markers you want to focus on in the group session. See 9.2. below.
  4. Use an online service or write your own transcript.
  5. Use my supplied template to tag where your competencies/markers show up in your recording.
  6. Share the recording, transcript and tagged competencies/markers with me.
  7. Schedule your feedback session with me using my online booking service. You will be able to create a calendar event in your own diary, receive meeting reminders, a link to book another session, and a rescheduling link.
  8. I provide written feedback before the mentor coaching session. This will assist you to calibrate your understanding of the competencies/markers, affirm your confidence in their use, highlight your strengths, identify developmental areas.
  9. You set an agenda for the online session with me. What works well:
    1. Questions and exploration of my feedback.
    2. Deeper understanding of selected competencies/markers. I suggest you address one group of competencies/markers per session (e.g. spread the full range of competencies/markers out over the length of our work together.
  10. We meet for the session.

If you would like to know more about how I work and what  you can gain from mentor coaching with me, I invite you to book a cost-free discovery session with me below.


Why are the sessions and hours structured in this way?

From experience, the need always arises for additional time on 1-1 and group conversations specifically on the credentialling process requirements, mentor coaching vs supervision themes, and expectations from mentor coaching. Time spent on these topics is not counted by ICF as mentor coaching, but is very necessary to credential confidently.

Why is the recording submission and feedback process structured in this way?

Working with recordings and transcripts familiarizes you with the process required for your submission to ICF. Use of the transcript and tagging competencies/markers is a learning methodology informed by Kolb’s experiential learning cycle. Your tagging of the competencies/markers allows me to give you feedback on your understanding of these in the mentor coaching sessions. The emerging conversation helps you calibrate your understanding, while broadening and deepening your insight into use of the core competencies/markers.

Do I have to complete all 10 hours with you?

No. If you need individual mentor coaching we can still work together. The terms of this service will be co-created.

Groups take considerable effort to create and arrange, and as it is likely most group members will need the full complement of group hours, these cannot be scheduled ad hoc. If you know of colleagues who need the same amount of group hours as you (if you need less than 7), it may be possible to do this work together. It is however likely that completing your required hours as individual mentor coaching will be most feasible.

Will the mentor coaching hours I do with you count for my ICF credential?

Yes. I have a current PCC credential with ICF. I can provide mentor coaching for coaches seeking ACC and PCC credentials with ICF. I will confirm the hours of mentor coaching we have done together when ICF asks for this after your submission.

When should I start with mentor coaching?

I encourage coaches to spread their mentor coaching out over time, as part of a continuous professional development practice. The philosophy behind this is the same one would apply to one’s health, where last minute quick-fixes are seldom effective, wise, or in a coaching context- ethical. If you are rushing to fit in your required mentor coaching hours in the minimum 3 months before a due date, I encourage you to first seek supervision on your practice before embarking on a credentialling journey.